There are many types of customers and potential customers in the market for pro
There are many types of customers and potential customers in the market for products and services. Demographic data are the statistical information regarding a population. Examples of demographic data include age, gender, married or not married, children or no children, educational level completed, and income level. Psychographic data are the information about a customers interests, values, and personality traits. Examples of psychographic data categories are values, leisure activities, attitudes, and interests.
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