You are the marketing research manager of a local bank. Management  has asked you to assess the demand potential for checking accounts in  your metropolitan area. Discuss what sources of secondary data you might  consult and wh

You are the marketing research manager of a local bank. Management  has asked you to assess the demand potential for checking accounts in  your metropolitan area. Discuss what sources of…

Continue ReadingYou are the marketing research manager of a local bank. Management  has asked you to assess the demand potential for checking accounts in  your metropolitan area. Discuss what sources of secondary data you might  consult and wh

You will review both quantitative and qualitative research.  The topic is up to you as long as you choose a peer-reviewed, academic research piece.  I suggest choosing a topic that is at least in the same family as your expected

You will review both quantitative and qualitative research.  The topic is up to you as long as you choose a peer-reviewed, academic research piece.  I suggest choosing a topic that…

Continue ReadingYou will review both quantitative and qualitative research.  The topic is up to you as long as you choose a peer-reviewed, academic research piece.  I suggest choosing a topic that is at least in the same family as your expected