Sustainable Social Responsibility And Competitive Advantage: A Case Study Of New Belgium Brewery

1. The Environmental Issues Faced by New Belgium Brewery1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?
2. Do you agree that the New Belgium’s focus on social responsibility provides a key competitive advantage for the company? Why or why not?