Team Assignment: Industry Overview (3% of course grade) Resources: Evaluating the External Environment: Porters five forces: (1) https://saylordotorg.github.io/text_mastering-strategic-management/s07-evaluating-the-external-enviro.html (2) http://sk.sagepub.com.ezproxy.umuc.edu/reference/organization/n178.xm Using Porters Five Forces (plus two additional forces: technology trends and government influences) to organize your analysis, each team will summarize the key industry opportunity and threat factors and trends affecting your client (with is fireeye Inc., https://www.fireeye.com/services.html)as a result of its position in its industry. Start with a description of your clients position in the industry: who are its buyers, what are its supplier inputs, who are its competitors. Specify the economic opportunity for your client in this industry (lots of Buyers?). What is the size and projected growth of Buyers in this industry? What threats exist for your client from buyer/supplier trends, potential new entrants, substitutes, level of competition, government regulations, technology trends? Then comment on the strategy implications for your client of both opportunity and threat factors. Recommend strategies for your client to mitigate global risk (threat factors). You will need to incorporate these strategy recommendations into your entry strategy in week 8.
