To ensure that the goal is not unclear, the S in SMART normally stands for specific. ncertainobjectives are a prescription for failure because they leave workers unsure about how behave, resulting in afalse rise in productivity. Apples current specific objective is to increase er traffic to Apple websit Show more Show moreI dont understand the smart theory for apple inc BusinessShare QuestionEmailCopy link This question was created from SMART Objectives of Apple Inc.docx