You are required to complete a business report supported by academic research for a newly appointed Senior International Business Development Manager at EnergyUK, a British energy company (it is an imaginary company). Although it has shown strong performance in the UK and European market, it has little previous business development experience outside of Western Europe. This energy company has a very strict code of ethics and sustainable management which has been applied to all its subsidiaries in both the UK and other countries. It is now looking at expanding the companys market opportunities outside of the UK and Western Europe. Please choose one country outside of the UK and Western Europe and based on your choice of country, provide a report on 1) which entry mode the company should choose and 2) potential challenges/issues or dilemmas in its potential new international business. In doing so, you need to address the following areas drawing on existing and international management academic research and theory (please note that the wordcount in the bracket is a suggested one): Assess possible challenges in the companys external network management in your chosen country such as challenges and issues arising in the companys relationship/interactions with various stakeholders at various level. Consider also the institutional duality issues between home and host country. Pls kindly take note and read the uploaded files as guide and instructions expected in the assignment especially the assesstment support file.
