47 Examining The Effectiveness Of Tesco PLC’s Branding Strategy

The Organisations and Contextual Factors for AnalysisTesco PLC is the largest Grocery and general merchandize retail outlet which is based in the UK. The company has more than 6000 stores and serves approximately more than 1 million customers in a week. The company operates in 7 countries including Asia and Europe. The company which was founded in the year 1919 by Jack Cohen has estimated revenue of 48.9 Billion pound in the year 2016. Major c