You have been building pieces of your Marketing Plan each week throughout this course. This week it is time to put all the pieces together and add the executive summary. The executive summary is a brief overview of your plan, usually 1 2 pages long, and is placed at the beginning section of the Marketing Plan.
You will use your assignments from the previous weeks to complete your Marketing Plan. Additional information may also be used/required. Be sure to incorporate any feedback you may have received from your instructor when submitting your final Marketing Plan.
Your Marketing Plan should include (but is not limited to):
The requirements below must be met for your paper to be accepted and graded:
