FOR THIS ASSIGNMENT YOU WILL USE THE COMPANY LOCKHEED MARTIN
Assignment Directions
Develop a strategic plan for the company you have used throughout this course and share it with stakeholders.
Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:
An introduction with mission and vision statements
Core values, ethics, and social responsibility principles
Analysis of the companys:
Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
An evaluation of the internal and external environments impact on achieving the company strategy
Create a strategic objective for the company.
Create short- and long-term goals for achieving the companys strategic plan.
Determine methods for collecting data and measuring the success of the strategic plan.
Include APA-formatted in-text citations and a reference page.
Cite at least 3 peer-reviewed documents. Note: You may include your textbook as 1 of the sources.
THIS IS THE BOOK I AM USING IN CLASS AND IS A MANDATORY SOURCE!
Crafting & Executing Strategy
The Quest for Competitive Advantage:
Concepts and Cases
AUTHOR Arthur Thompson
Publisher McGraw-Hill Higher
Education
EDITION 23
COPY RIGHT 2022
