For you article assignment, please submit a Word document, one page only, answering the following questions:
you have to read the article A cute logo can buy consumers forgiveness
a. How does this relate to topics we have covered in class? b. Why is this relevant to brands & businesses today? c. Talk about a brand you engage with- a brand you purchase, and brand you love, or a brand you dont like. What characteristics or traits of the brand make you trust or not trust the brand? Did you have a specific experience with the brand or product that made you feel this way? Deliverables 1. One-page, single-spaced analysis of the article answering the questions above. Do not go over 1 page, I will not read more than 1 page per student
