Puma: An OverviewQuestion:What Are the Differences between Communication and E-Communication Strategies?
Puma was founded in Germany in 1948. It is considered of the largest global manufacturers and providers of sportlifestyle footwear, accessories, and clothing. The company is owned by the Puma group, Cobra Gold, as well as Tretorn. Puma distributes its brands in many countries and employs more than 9000 people globally (Balfour 2013, p. 2). T
