1. How do you understand Jungs concept of archetype. 2. What has 1. How do you understand Jungs concept of archetype.2. What has been the major archetypal image or theme in your life? The concept of the archetype could be different from virtually every other major concept in psychology. It is less personal and more collective. So look for your archetype in myths, legends, roles, or themes in films or novels that have impacted you. Arts & Humanities Communications MarketingMAR 2013