After reviewing the Essay 2 Outline Analyzing an Advertisement.pptx, please find an ad you are interested in writing about for Essay 2 (it can be your ad from last weeks Analyzing an Ad, or another that you have selected). Once you have selected your topic, please write a full introduction and thesis statement for your proposed topic. Be sure to include A compelling hook A bridge statement introducing your advertisement A thesis statement that states why the advertisement is persuasive and a list of 3-4 elements that help support the claims the ad is making. Your introduction should total about 5-10 sentences. No special formatting is Before Drafting ?Establish Your Topic (advertisement) ?Decide on what message your advertisement is trying to communicate ?Review Analyzing an Ad and select 3-4 points that best support what the advertisement is trying to communicate ?Develop a thesis statement (this thesis will typically be the last sentence of your introduction) Ex: This television advertisement for Life Alert communicates the urgency of purchasing a Life Alert system for safety through pathos, ethos, and targeting a specific audience. Loading Introduction ?Create a hook. It can be a more general statement on the product or something more imaginative: Imagine you are falling and you cannot get up Medical alert systems have become popular in recent decades ?Then, formally introduce your topic: Life Alert is a common medical alert system advertised on network television. Life Alert has become known for its attention-grabbing advertisements featuring the elderly in distress. ?Lastly, add your thesis statement to the end of the introduction This television advertisement for Life Alert communicates the urgency of purchasing a Life Alert system for safety through pathos, ethos, and targeting a specific audience. Describing the Advertisement Your first paragraph after your introduction can be devoted to describing the advertisement to the reader. Include details such as: ?When and where you saw the advertisement ?Scenes or images from the advertisement ?The narrative beginning, middle, and end of the advertisement Loading Building Body Paragraphs After describing your ad, return to the thesis statement: This television advertisement for Life Alert communicates the urgency of purchasing a Life Alert system for safety through pathos, ethos, and targeting a specific audience. Assign your body paragraphs accordingly: 1.Pathos 2.Ethos 3.Targeting a Specific Audience The structure of your body paragraphs will be similar to those in your Essay 1, i.e. 1. Topic Sentence, 2. Observations/Analysis, and 3. Concluding/transition sentence. Conclusion Your conclusion should do the following: 1.Restate your thesis statement. Pathos, Credibility, and target audience come into play for this impactful Life Alert advertisement about how to protect your loved ones. 2.Summarize each body paragraph (approximately 1 sentence each) 3.Provide a few takeaway statements that preferably tie back to your introduction. Life Alert systems have emerged as the primary medical alert system for good reasons. It is clear through their artful advertising that consumers will remember Life Alert when it is time to purchase a quality medical alert system.
