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Select a Retailer to Study – This can be any retailer you are interested in, such as a clothing store, a grocery store, or a department store.
Create a PowerPoint Presentation
Minimum of 12 Slides (not including the Title, Introduction, and Works Cited slides)
Minimum of 6 Bulleted Points
Speaker Notes for Each Slide
Minimum of 4 different sources (can use the textbook as one of the sources), cited and referenced according to MLA guidelines.
Analyze the retailer’s current business model and primary business.
How do they choose to operate?
What is their Strategy?
Location
Global Presence
Use of Technology
What are their Goals?
How is the retailer using technology?
What changes in the past 5 years?
Identify the retailer’s target market.
Who is their target audience?
What image do they want to convey?
How do they attempt to position themselves in the minds of consumers in the market?
What is their current image in the industry and in the minds of consumers?
How does this compare with the image of competitors?
Analyze the retailer’s competitive landscape.
Who are the direct and indirect competitors?
How does the retailer compare to its competitors?
What are the retailer’s competitive advantages and disadvantages?
Evaluate the retailer’s marketing and financial performance.
What are the retailer’s marketing objectives?
What are the retailer’s marketing strategies?
What parts of the business are growing and generating the most revenue?
Based upon the research:
Conduct a SWOT Analysis – Identifying the retailer’s strengths, weaknesses, opportunities, and threats.
Based on the Research and SWOT Analysis – make recommendations for how the retailer can improve its performance.