You are required to write a comprehensive social media marketing plan for a chosen company.
You will prepare a social media marketing plan for the ACC Company that is working on introducing a healthy drink called Blendo to the college students. The company is looking for a marketing plan that can be implemented in social media.
You can use your creativity for this project to make it unique.
#button {
background-color: #F05A1A;
border: 5px;
border-radius: 5px;
color: white;
padding: 5px 5px;
text-align: center;
text-decoration: none;
display: inline-block;
font-size: 13px;
margin: 4px 2px;
cursor: pointer;
}
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The purpose of this project is to demonstrate the depth of your understanding of this course.
Please use the following outline:
1. Executive Summary
2. Situational Analysis
SWOT
Target market
Pertinent environmental factors/forces/trends
Past performance, trends, projections
Current strategies
3. Marketing objectives
4. Marketing strategies
5. Marketing tactics (how to implement strategies)
6. Control/Evaluation/Budget
7. Summary
