Read the Chapter 14 Case: Real Choices at Frito-LayAnswer each question in 200 – 350 words.1. Summarize the case and identify the dilemma facing Frito-Lay.
#button {
background-color: #F05A1A;
border: 5px;
border-radius: 5px;
color: white;
padding: 5px 5px;
text-align: center;
text-decoration: none;
display: inline-block;
font-size: 13px;
margin: 4px 2px;
cursor: pointer;
}
Save your time – order a paper!
Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines
Order Paper Now
2. Research the products and organization at www.fritolay.com. Identify and discuss the most important issues surrounding the successful use of CRM at Frito-Lay.How does CRM link the marketing and sales functions of the organization?
3. What is the purpose of trade sales promotions? Identify three types of trade sales promotions that Frito-Lay should use to increase sales. Specifically how should these be implemented?
4. What factors are important in addressing the dilemma facing Frito-Lay? What are your recommendations and discuss specific implementation tactics for your recommendations?
Marketing Textbook
Solomon, M., Marshall, G., & Stuart, E. (2012). Brand you: Marketing real people, real choices. (7th ed.). Upper Saddle River, NJ: Pearson
