Multiple Choice QuizChapter -121
The effective implementation of poor strategy may lead to which of the following?A) Eventual failureB) Speeding up failureC) Prolonging survivalD) Eventual successE) Being bought out by a competitor
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What should managers do first when faced with poor performance?A) The strategy should be changed to take into account microenvironment changesB) Greater investment is needed to ensure effective implementation is achievedC) The strategic issues should be separated from implementation activities and the problem diagnosedD) The company should change their strategic objectives that are in line with the companies core competenciesE) None of the above
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Which of the following is not an example of employees’ resistance to a new strategy?A) Deflation of any excitement surrounding the plan by pointing out the risks.B) Arguments that the proposals are too ambitious.C) Slow response to requests.D) Hassle and aggravation created to wear the proposers down.E) All of the above are appropriate examples
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The level of resistance to a new strategy is likely to be determined by which of the following?A) Costs involved associated with the new strategyB) The newness of management teamC) The power structure of the organisationD) The newness of the product categoryE) All of the above influence the level of resistance
5
Which of the following is are two key aspects of negotiation?A) Economic and strategic analysisB) Concession and proposal analysisC) External and internal analysisD) Conditional and tactical analysisE) None of the above
6Which of the following is not a structure classification of a marketing organisation?A) Matrix organisational structuresB) Competition-based organisationC) Market-centred organisationD) Functional organisationE) A company may have no marketing department
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Marketing should be seen as which of the following?
A) An organisation wide functionB) A sales functionC) A marketing department functionD) An operations functionE) A customer service function
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Which of the following is an advantage associated with a product-based organisation?A) Provides excellent training for junior managementB) The speed of response to market developments is quickC) The speed of response to technological developments is quickD) All of the above are advantages are associated with a product based organisationE) None of the above
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The concept where teams manage several brands, with specialists handling advertising, sales promotion, line extensions and packaging and customizing each category’s product mix, merchandising and promotions on a store-by store basis is called which of the following?A) Portfolio planningB) Category managementC) Brand managementD) Functional-based organisationE) Market-centred management
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For companies with a wide product range selling diverse markets, which of the following may be a necessary structure?A) Matrix-centred organisationB) Competition-based organisationC) Market-centred organisationD) Functional organisationE) A company may have no marketing department
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Which of the following does not add management layers to an organisation?A) Competition-based organisationsB) Functional-based organisationsC) Product-based organisationsD) Market-centred organisationsE) Matrix organisations
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Internal marketing involves which of the following?A) Marketing to employees, in order to get extra sales from employees, family and friendsB) Marketing to all employees with the aim of achieving successful marketing implementationC) The training, motivating and retention of employees at the customer interface in servicesD) Both b and cE) None of the above
